You also want to ensure that your titles and descriptions are eye-catching and informative enough for people to click on them. First off, it's important to understand what exactly CTR manipulation entails: essentially, it involves tweaking certain elements on a website or ad page in order to increase the rate at which visitors click on them. What makes CTR manipulation so effective? Well, when used correctly, you can greatly improve your conversion rate and encourage visitors to take action on your site - whether it’s making a purchase or subscribing for updates.