In today's competitive business landscape, personalized customer experiences have become essential for driving engagement, loyalty, and revenue. Autowoven understands the importance of delivering tailored experiences to each customer, and we offer a comprehensive solution to help you achieve that goal. With our expertise in Adobe Experience Platform and Customer Data Platform (CDP) implementation, we can empower your organization to create personalized experiences at scale.
Improved Personalization:
To deliver more relevant and personalized experiences, it's crucial to have a deep understanding of your customers. Autowoven helps you gain this understanding by consolidating customer data from various sources and applying advanced analytics and machine learning techniques. By analyzing customer behavior, preferences, and needs, you can gain valuable insights that enable you to personalize your offerings and communications effectively.
Enhanced Customer Insights:
Autowoven enables you to go beyond surface-level customer data by combining data from different sources. By leveraging the power of Adobe Experience Platform, we help you integrate data from real-time and batch sources, providing a comprehensive view of your customers. This holistic approach enables you to gain deeper insights into customer behavior, preferences, and needs, empowering you to make data-driven decisions and deliver personalized experiences that resonate with your audience.
Increased Conversion:
Managing and analyzing customer data can be complex, especially when it is scattered across multiple systems. Autowoven streamlines this process by providing a centralized repository for customer data within Adobe Experience Platform. By consolidating and organizing your data, we ensure easy access, efficient data management, and streamlined analysis. This allows you to derive valuable insights quickly, make informed decisions, and drive increased conversions.
Your CDP Journey with Autowoven:
Autowoven offers a comprehensive 6-step implementation plan to maximize the value of your CDP:
Data Collection:
We work closely with your systems and departments to collect both real-time/streaming data and batch data. This includes clickstream data from various sources like web, mobile, and cloud apps, as well as data from ERP, CRM, and ETL ecosystems.
Data Lake Ingestion:
We ensure the integrity of your customer data by validating and preparing it to meet Adobe Experience Platform requirements. Our solution architects work with you to create data mappings and injection processes, including the creation of XDM schemas, identification and creation of datasets, and the development of real-time customer profiles.
Single Customer Profile & Services:
We consolidate customer profiles within Adobe Experience Platform using the Customer Profile Management (CPM) module. This enables you to create and manage customer profiles effectively. We define rules for data collection and segmentation and set up real-time data synchronization with other systems using APIs. Additionally, we utilize AEP's data governance and privacy features to ensure responsible handling of customer data in compliance with relevant regulations. Once the single customer profile is developed, we build services around it, such as custom queries using Query Service API, scheduled queries, and integration with BI tools for dashboarding.
Action with Campaign:
To leverage the intelligence gathered within Adobe Experience Platform, we integrate audience profiles with Adobe Campaign or Marketo. By developing segmentation and targeting rules based on customer profile data, we empower your marketers to personalize messages at scale. We also develop custom campaign workflows and integrate with email delivery services, enabling effective message delivery. For a comprehensive, end-to-end solution, optional integration with Adobe Journey Optimizer is available.
Message Delivery and Feedback Loop:
Autowoven helps you configure Adobe Campaign for various delivery channels, such as SMTP, Amazon Simple Email Service (SES), Mailgun, SMS, and custom app messages. We ensure that your mass emails reach users properly, and integration with Adobe Experience Manager (AEM) allows for the reusability of templates and image assets, ensuring brand consistency and compliance
Improved personalization refers to the ability to tailor experiences and content to individual customers in a more precise and relevant manner. By gaining a more complete understanding of customers, businesses can gather and analyze data about their behaviors, preferences, and demographics. This information enables companies to create highly targeted and personalized experiences that resonate with customers on a deeper level.
With improved personalization, businesses can deliver content, recommendations, and offers that align with customers' specific interests and needs. By leveraging data from various sources, such as transaction history, browsing behavior, social media interactions, and demographic information, companies can create comprehensive customer profiles. These profiles provide valuable insights into customer preferences, enabling businesses to segment their audience and deliver tailored experiences across multiple touchpoints.
By evaluating customer data and looking for ways to enhance the customer experience, Adobe Journey Optimizer, a component of Adobe Experience Platform (AEP), enables organizations to optimize the customer journey. In order to better understand patterns and trends in consumer behavior, Journey Optimizer combines machine learning and predictive analytics. It then makes suggestions for focused interventions.
The exact conditions of the license agreement will determine whether or not Journey Optimizer is included with an AEP license. Any licensing agreement's terms should be thoroughly read in order to comprehend the features and functionalities that are offered with the product. It's also crucial to keep in mind that extra charges can be necessary even if a feature or service is included in the base AEP license. For a free examination of your unique needs, contact us today.
AEP RT-CDP gathers a variety of consumer data, such as transactional data, behavioral data, and demographic data. It can gather information from many sources, including:
Web-based programs
mobile applications
CRM programs
EHR programs
marketing channels