Data Collection:
We work closely with your systems and departments to collect both real-time/streaming data and batch data. This includes clickstream data from various sources like web, mobile, and cloud apps, as well as data from ERP, CRM, and ETL ecosystems.
Data Lake Ingestion:
We ensure the integrity of your customer data by validating and preparing it to meet Adobe Experience Platform requirements. Our solution architects work with you to create data mappings and injection processes, including the creation of XDM schemas, identification and creation of datasets, and the development of real-time customer profiles.
Single Customer Profile & Services:
We consolidate customer profiles within Adobe Experience Platform using the Customer Profile Management (CPM) module. This enables you to create and manage customer profiles effectively. We define rules for data collection and segmentation and set up real-time data synchronization with other systems using APIs. Additionally, we utilize AEP's data governance and privacy features to ensure responsible handling of customer data in compliance with relevant regulations. Once the single customer profile is developed, we build services around it, such as custom queries using Query Service API, scheduled queries, and integration with BI tools for dashboarding.
Action with Campaign:
To leverage the intelligence gathered within Adobe Experience Platform, we integrate audience profiles with Adobe Campaign or Marketo. By developing segmentation and targeting rules based on customer profile data, we empower your marketers to personalize messages at scale. We also develop custom campaign workflows and integrate with email delivery services, enabling effective message delivery. For a comprehensive, end-to-end solution, optional integration with Adobe Journey Optimizer is available.
Message Delivery and Feedback Loop:
Autowoven helps you configure Adobe Campaign for various delivery channels, such as SMTP, Amazon Simple Email Service (SES), Mailgun, SMS, and custom app messages. We ensure that your mass emails reach users properly, and integration with Adobe Experience Manager (AEM) allows for the reusability of templates and image assets, ensuring brand consistency and compliance
Improved personalization refers to the ability to tailor experiences and content to individual customers in a more precise and relevant manner. By gaining a more complete understanding of customers, businesses can gather and analyze data about their behaviors, preferences, and demographics. This information enables companies to create highly targeted and personalized experiences that resonate with customers on a deeper level.
With improved personalization, businesses can deliver content, recommendations, and offers that align with customers' specific interests and needs. By leveraging data from various sources, such as transaction history, browsing behavior, social media interactions, and demographic information, companies can create comprehensive customer profiles. These profiles provide valuable insights into customer preferences, enabling businesses to segment their audience and deliver tailored experiences across multiple touchpoints.
Enhanced Customer Insights:
Enhanced customer insights involve gaining a deeper understanding of customer behavior, preferences, and needs by leveraging advanced analytics and machine learning techniques. By combining data from various sources, such as CRM systems, online interactions, social media, and third-party data, businesses can create a holistic view of their customers.
With enhanced customer insights, businesses can uncover patterns, trends, and correlations within the data to gain valuable intelligence about their customers. By applying analytics and machine learning algorithms, businesses can extract meaningful insights and predict customer behaviors and preferences. These insights enable companies to make data-driven decisions and develop targeted strategies for customer engagement, acquisition, and retention.
Increased Conversion:
Increased conversion refers to improving the effectiveness of marketing and sales efforts by streamlining data management and analysis processes. By centralizing customer data in a single repository, businesses can eliminate data silos and gain a comprehensive view of each customer.
Having a central repository for customer data enables businesses to analyze and segment customer information more efficiently. It allows for the integration of data from multiple sources, including online interactions, transaction history, customer support interactions, and marketing campaign responses. By analyzing this data, businesses can identify patterns, correlations, and customer preferences that can drive personalized marketing and sales strategies.
By streamlining data management and analysis processes, businesses can also improve their ability to track and measure the impact of marketing campaigns, identify areas for optimization, and ultimately increase conversion rates. This streamlined approach allows for more targeted and relevant communication with customers, enhancing the overall customer experience and driving higher conversion rates.
Overall, improved personalization, enhanced customer insights, and increased conversion are key benefits that businesses can achieve by leveraging advanced customer data management and analysis capabilities. These benefits enable companies to build stronger customer relationships, drive revenue growth, and stay ahead in today's competitive business landscape.
Autowoven, a company specializing in maximizing the value of Customer Data Platforms (CDPs), offers a comprehensive 6-step implementation plan to help businesses effectively utilize their CDP. Here are the details of each step:
By evaluating customer data and looking for ways to enhance the customer experience, Adobe Journey Optimizer, a component of Adobe Experience Platform (AEP), enables organizations to optimize the customer journey. In order to better understand patterns and trends in consumer behavior, Journey Optimizer combines machine learning and predictive analytics. It then makes suggestions for focused interventions.
The exact conditions of the license agreement will determine whether or not Journey Optimizer is included with an AEP license. Any licensing agreement's terms should be thoroughly read in order to comprehend the features and functionalities that are offered with the product. It's also crucial to keep in mind that extra charges can be necessary even if a feature or service is included in the base AEP license. For a free examination of your unique needs, contact us today.
AEP RT-CDP gathers a variety of consumer data, such as transactional data, behavioral data, and demographic data. It can gather information from many sources, including:
Web-based programs
mobile applications
CRM programs
EHR programs
marketing channels