By following this 6-step implementation plan, Autowoven aims to maximize the value of the CDP for businesses. The plan ensures comprehensive data collection, accurate data ingestion, and proper data preparation, setting the foundation for organizations to leverage the power of their CDP and enhance their customer data management strategies.
One of the significant advantages of choosing Autowoven as your Adobe partner is the potential for cost savings. Compared to Adobe Professional Services, our average implementation costs for Adobe Experience Manager (AEM) are at least 40% lower. We aim to provide exceptional value without compromising on quality. Additionally, our time-to-go-live on projects is significantly faster compared to Adobe Consulting or larger consulting partners, allowing you to start realizing the benefits of your Adobe investment sooner.
By streamlining data management and analysis processes, businesses can also improve their ability to track and measure the impact of marketing campaigns, identify areas for optimization, and ultimately increase conversion rates. This streamlined approach allows for more targeted and relevant communication with customers, enhancing the overall customer experience and driving higher conversion rates.
Adobe cdp platformAutowoven, a company specializing in maximizing the value of Customer Data Platforms (CDPs), offers a comprehensive 6-step implementation plan to help businesses effectively utilize their CDP. Here are the details of each step:
Autowoven helps you configure Adobe Campaign for various delivery channels, such as SMTP, Amazon Simple Email Service (SES), Mailgun, SMS, and custom app messages. We ensure that your mass emails reach users properly, and integration with Adobe Experience Manager (AEM) allows for the reusability of templates and image assets, ensuring brand consistency and compliance
Establishing a feedback loop is crucial for continuous improvement and optimization of marketing efforts. Autowoven assists businesses in setting up feedback mechanisms that allow for the collection of valuable insights and customer responses. This feedback loop can include capturing and analyzing metrics such as open rates, click-through rates, conversions, and customer feedback through surveys or social listening tools. By leveraging this feedback, businesses can gain a deeper understanding of their customers' preferences, refine their messaging strategies, and continuously improve the effectiveness of their marketing campaigns.
Autowoven offers a comprehensive 6-step implementation plan to maximize the value of your CDP:
Single Customer Profile & Services:
Query Service API Development: Autowoven develops and configures the Query Service API, which enables businesses to retrieve specific information from the customer profile. This functionality is particularly valuable for marketers as it allows them to extract insights and data points necessary for creating targeted and personalized messaging campaigns.
Build and develop query services to access and analyze the collected data.
Data Collection:
Once the single customer profile is developed and consolidated, Autowoven goes beyond profile management to develop a range of services around the customer profile. These services enhance the value and utility of the customer profile by providing actionable insights and personalized experiences. Some of the services Autowoven offers include:
Step 01: Data Collection - Customer Data Inventory & Analysis
In this initial step, Autowoven collaborates with systems and departments within the organization to collect both real-time/streaming data and batch data. They ensure that the CDP captures a wide range of data from various sources, including web, mobile, and cloud applications. Real-time clickstream data is collected using tools like Adobe Launch or other tag management systems. Additionally, Autowoven assists in gathering batch data from enterprise resource planning (ERP), customer relationship management (CRM), and extract, transform, load (ETL) ecosystems.
At Autowoven, we understand the importance of training and support in maximizing the value of Adobe products. We offer customized training programs for our corporate clients, catering to both Product Owners and Developers. Our courses are practical, solution-oriented, and designed to empower your team with the knowledge and skills needed to succeed in implementing and utilizing Adobe products effectively.
Autowoven is proud to be an Adobe Certified Partner with extensive experience across the Adobe Experience Cloud platform. As a trusted partner, we have actively engaged in developer events, beta testing of new products, and innovation initiatives. This proactive approach allows us to stay at the forefront of industry trends, leverage new product features, and harness the power of trending digital technologies.
Through effective message delivery and the establishment of a feedback loop, Autowoven helps businesses enhance their communication with customers. By leveraging personalized message templates, optimizing message delivery across various channels, and continuously refining strategies based on customer feedback, businesses can improve customer engagement, satisfaction, and ultimately drive better business results.
Message Templates, Personalization, and Delivery: Autowoven configures Adobe Campaign for different delivery channels, such as SMTP, Amazon Simple Email Service (SES), or Mailgun. This configuration ensures that mass emails are sent out to users effectively. Moreover, Autowoven enables the setup of SMS and custom app messages, allowing businesses to reach customers through multiple communication channels. For consistent branding, Autowoven can integrate Adobe Experience Manager (AEM), facilitating the reusability of templates and image assets that conform to the brand's standards.
Autowoven enables you to go beyond surface-level customer data by combining data from different sources. By leveraging the power of Adobe Experience Platform, we help you integrate data from real-time and batch sources, providing a comprehensive view of your customers. This holistic approach enables you to gain deeper insights into customer behavior, preferences, and needs, empowering you to make data-driven decisions and deliver personalized experiences that resonate with your audience.
With improved personalization, businesses can deliver content, recommendations, and offers that align with customers' specific interests and needs. By leveraging data from various sources, such as transaction history, browsing behavior, social media interactions, and demographic information, companies can create comprehensive customer profiles. These profiles provide valuable insights into customer preferences, enabling businesses to segment their audience and deliver tailored experiences across multiple touchpoints.
We consolidate customer profiles within Adobe Experience Platform using the Customer Profile Management (CPM) module. This enables you to create and manage customer profiles effectively. We define rules for data collection and segmentation and set up real-time data synchronization with other systems using APIs. Additionally, we utilize AEP's data governance and privacy features to ensure responsible handling of customer data in compliance with relevant regulations. Once the single customer profile is developed, we build services around it, such as custom queries using Query Service API, scheduled queries, and integration with BI tools for dashboarding.
The cost of AEP RT-CDP is typically determined by how much and how sophisticated of a customer's data is being gathered and maintained. The quantity of users and the number of necessary integrations are additional elements that could have an impact on the cost. Over several years, the majority of the clients Autowoven has dealt with spend upwards of a million dollars on licencing.
Businesses can gather, combine, and activate consumer data in real-time using the Real-time consumer Data Platform (CDP), an AEP feature, allowing them to provide personalised and pertinent experiences to their customers.
The precise conditions of the licence agreement will determine whether Real-time CDP is included or not with an AEP licence. Any licence agreement's conditions should be thoroughly read in order to comprehend the features and functionalities that are offered with the product. It's also crucial to keep in mind that extra charges can be necessary even if a feature or service is included with the main AEP licence.
To fully grasp the features and capabilities that come with an AEP licence and to choose the best option for your company's needs, it is always a good idea to speak with an expert like an Autowoven professional.