Enhanced customer insights involve gaining a deeper understanding of customer behavior, preferences, and needs by leveraging advanced analytics and machine learning techniques. By combining data from various sources, such as CRM systems, online interactions, social media, and third-party data, businesses can create a holistic view of their customers.
Increased Conversion:
We work closely with your systems and departments to collect both real-time/streaming data and batch data. This includes clickstream data from various sources like web, mobile, and cloud apps, as well as data from ERP, CRM, and ETL ecosystems.
Overall, improved personalization, enhanced customer insights, and increased conversion are key benefits that businesses can achieve by leveraging advanced customer data management and analysis capabilities. These benefits enable companies to build stronger customer relationships, drive revenue growth, and stay ahead in today's competitive business landscape.
We ensure the integrity of your customer data by validating and preparing it to meet Adobe Experience Platform requirements. Our solution architects work with you to create data mappings and injection processes, including the creation of XDM schemas, identification and creation of datasets, and the development of real-time customer profiles.
Your CDP Journey with Autowoven:
Autowoven offers a comprehensive 6-step implementation plan to maximize the value of your CDP:
Single Customer Profile & Services:
Query Service API Development: Autowoven develops and configures the Query Service API, which enables businesses to retrieve specific information from the customer profile. This functionality is particularly valuable for marketers as it allows them to extract insights and data points necessary for creating targeted and personalized messaging campaigns.
Build and develop query services to access and analyze the collected data.
Data Collection:
Once the single customer profile is developed and consolidated, Autowoven goes beyond profile management to develop a range of services around the customer profile. These services enhance the value and utility of the customer profile by providing actionable insights and personalized experiences. Some of the services Autowoven offers include:
Autowoven, a company specializing in maximizing the value of Customer Data Platforms (CDPs), offers a comprehensive 6-step implementation plan to help businesses effectively utilize their CDP. Here are the details of each step:
Autowoven helps you configure Adobe Campaign for various delivery channels, such as SMTP, Amazon Simple Email Service (SES), Mailgun, SMS, and custom app messages. We ensure that your mass emails reach users properly, and integration with Adobe Experience Manager (AEM) allows for the reusability of templates and image assets, ensuring brand consistency and compliance
Establishing a feedback loop is crucial for continuous improvement and optimization of marketing efforts. Autowoven assists businesses in setting up feedback mechanisms that allow for the collection of valuable insights and customer responses. This feedback loop can include capturing and analyzing metrics such as open rates, click-through rates, conversions, and customer feedback through surveys or social listening tools. By leveraging this feedback, businesses can gain a deeper understanding of their customers' preferences, refine their messaging strategies, and continuously improve the effectiveness of their marketing campaigns.
By following this 6-step implementation plan, Autowoven aims to maximize the value of the CDP for businesses. The plan ensures comprehensive data collection, accurate data ingestion, and proper data preparation, setting the foundation for organizations to leverage the power of their CDP and enhance their customer data management strategies.
One of the significant advantages of choosing Autowoven as your Adobe partner is the potential for cost savings. Compared to Adobe Professional Services, our average implementation costs for Adobe Experience Manager (AEM) are at least 40% lower. We aim to provide exceptional value without compromising on quality. Additionally, our time-to-go-live on projects is significantly faster compared to Adobe Consulting or larger consulting partners, allowing you to start realizing the benefits of your Adobe investment sooner.
By streamlining data management and analysis processes, businesses can also improve their ability to track and measure the impact of marketing campaigns, identify areas for optimization, and ultimately increase conversion rates. This streamlined approach allows for more targeted and relevant communication with customers, enhancing the overall customer experience and driving higher conversion rates.
In today's competitive business landscape, personalized customer experiences have become essential for driving engagement, loyalty, and revenue. Autowoven understands the importance of delivering tailored experiences to each customer, and we offer a comprehensive solution to help you achieve that goal. With our expertise in Adobe Experience Platform and Customer Data Platform (CDP) implementation, we can empower your organization to create personalized experiences at scale.
Identify and create datasets within the CDP to organize and manage data effectively.
A critical component of effective customer data management is the consolidation of customer profiles into a single, comprehensive view. Autowoven specializes in managing customer profiles within the Adobe Experience Platform (AEP) using the Customer Profile Management (CPM) module. This module enables businesses to create and manage individual customer profiles, providing a unified and holistic understanding of their customers.
The cost of AEP RT-CDP is typically determined by how much and how sophisticated of a customer's data is being gathered and maintained. The quantity of users and the number of necessary integrations are additional elements that could have an impact on the cost. Over several years, the majority of the clients Autowoven has dealt with spend upwards of a million dollars on licencing.
Businesses can gather, combine, and activate consumer data in real-time using the Real-time consumer Data Platform (CDP), an AEP feature, allowing them to provide personalised and pertinent experiences to their customers.
The precise conditions of the licence agreement will determine whether Real-time CDP is included or not with an AEP licence. Any licence agreement's conditions should be thoroughly read in order to comprehend the features and functionalities that are offered with the product. It's also crucial to keep in mind that extra charges can be necessary even if a feature or service is included with the main AEP licence.
To fully grasp the features and capabilities that come with an AEP licence and to choose the best option for your company's needs, it is always a good idea to speak with an expert like an Autowoven professional.