Enhanced customer insights involve gaining a deeper understanding of customer behavior, preferences, and needs by leveraging advanced analytics and machine learning techniques. By combining data from various sources, such as CRM systems, online interactions, social media, and third-party data, businesses can create a holistic view of their customers.
Increased Conversion:
We work closely with your systems and departments to collect both real-time/streaming data and batch data. This includes clickstream data from various sources like web, mobile, and cloud apps, as well as data from ERP, CRM, and ETL ecosystems.
To deliver more relevant and personalized experiences, it's crucial to have a deep understanding of your customers. Autowoven helps you gain this understanding by consolidating customer data from various sources and applying advanced analytics and machine learning techniques. By analyzing customer behavior, preferences, and needs, you can gain valuable insights that enable you to personalize your offerings and communications effectively.
In today's competitive business landscape, personalized customer experiences have become essential for driving engagement, loyalty, and revenue. Autowoven understands the importance of delivering tailored experiences to each customer, and we offer a comprehensive solution to help you achieve that goal. With our expertise in Adobe Experience Platform and Customer Data Platform (CDP) implementation, we can empower your organization to create personalized experiences at scale.
Identify and create datasets within the CDP to organize and manage data effectively.
A critical component of effective customer data management is the consolidation of customer profiles into a single, comprehensive view. Autowoven specializes in managing customer profiles within the Adobe Experience Platform (AEP) using the Customer Profile Management (CPM) module. This module enables businesses to create and manage individual customer profiles, providing a unified and holistic understanding of their customers.
With enhanced customer insights, businesses can uncover patterns, trends, and correlations within the data to gain valuable intelligence about their customers. By applying analytics and machine learning algorithms, businesses can extract meaningful insights and predict customer behaviors and preferences. These insights enable companies to make data-driven decisions and develop targeted strategies for customer engagement, acquisition, and retention.
Data integrity is crucial for effective customer data management. Autowoven's Solution Architects work closely with businesses to validate and prepare data to meet the requirements of the Adobe Experience Platform (AEP). This involves creating necessary data mappings and injection processes. Autowoven helps organizations:
To leverage the intelligence gathered within Adobe Experience Platform, we integrate audience profiles with Adobe Campaign or Marketo. By developing segmentation and targeting rules based on customer profile data, we empower your marketers to personalize messages at scale. We also develop custom campaign workflows and integrate with email delivery services, enabling effective message delivery. For a comprehensive, end-to-end solution, optional integration with Adobe Journey Optimizer is available.
Overall, improved personalization, enhanced customer insights, and increased conversion are key benefits that businesses can achieve by leveraging advanced customer data management and analysis capabilities. These benefits enable companies to build stronger customer relationships, drive revenue growth, and stay ahead in today's competitive business landscape.
We ensure the integrity of your customer data by validating and preparing it to meet Adobe Experience Platform requirements. Our solution architects work with you to create data mappings and injection processes, including the creation of XDM schemas, identification and creation of datasets, and the development of real-time customer profiles.
Your CDP Journey with Autowoven:
Step 02: Data Lake Ingestion - Data Prep and Ingestion into Adobe CDP Data Lake
Single Customer Profile & Services: Consolidating Customer Data for Actionable Insights
Through years of on-the-field development experience, our teams at Autowoven have created Adobe Solution Accelerators. These tools have been meticulously crafted to streamline development processes, ensuring faster time to market while adhering to industry best practices. By leveraging our accelerators, you can expedite project timelines, reduce development costs, and maintain a high standard of quality.
By following this 6-step implementation plan, Autowoven aims to maximize the value of the CDP for businesses. The plan ensures comprehensive data collection, accurate data ingestion, and proper data preparation, setting the foundation for organizations to leverage the power of their CDP and enhance their customer data management strategies.
One of the significant advantages of choosing Autowoven as your Adobe partner is the potential for cost savings. Compared to Adobe Professional Services, our average implementation costs for Adobe Experience Manager (AEM) are at least 40% lower. We aim to provide exceptional value without compromising on quality. Additionally, our time-to-go-live on projects is significantly faster compared to Adobe Consulting or larger consulting partners, allowing you to start realizing the benefits of your Adobe investment sooner.
By streamlining data management and analysis processes, businesses can also improve their ability to track and measure the impact of marketing campaigns, identify areas for optimization, and ultimately increase conversion rates. This streamlined approach allows for more targeted and relevant communication with customers, enhancing the overall customer experience and driving higher conversion rates.
The cost of AEP RT-CDP is typically determined by how much and how sophisticated of a customer's data is being gathered and maintained. The quantity of users and the number of necessary integrations are additional elements that could have an impact on the cost. Over several years, the majority of the clients Autowoven has dealt with spend upwards of a million dollars on licencing.
Businesses can gather, combine, and activate consumer data in real-time using the Real-time consumer Data Platform (CDP), an AEP feature, allowing them to provide personalised and pertinent experiences to their customers.
The precise conditions of the licence agreement will determine whether Real-time CDP is included or not with an AEP licence. Any licence agreement's conditions should be thoroughly read in order to comprehend the features and functionalities that are offered with the product. It's also crucial to keep in mind that extra charges can be necessary even if a feature or service is included with the main AEP licence.
To fully grasp the features and capabilities that come with an AEP licence and to choose the best option for your company's needs, it is always a good idea to speak with an expert like an Autowoven professional.