With enhanced customer insights, businesses can uncover patterns, trends, and correlations within the data to gain valuable intelligence about their customers. By applying analytics and machine learning algorithms, businesses can extract meaningful insights and predict customer behaviors and preferences. These insights enable companies to make data-driven decisions and develop targeted strategies for customer engagement, acquisition, and retention.
Data integrity is crucial for effective customer data management. Autowoven's Solution Architects work closely with businesses to validate and prepare data to meet the requirements of the Adobe Experience Platform (AEP). This involves creating necessary data mappings and injection processes. Autowoven helps organizations:
To leverage the intelligence gathered within Adobe Experience Platform, we integrate audience profiles with Adobe Campaign or Marketo. By developing segmentation and targeting rules based on customer profile data, we empower your marketers to personalize messages at scale. We also develop custom campaign workflows and integrate with email delivery services, enabling effective message delivery. For a comprehensive, end-to-end solution, optional integration with Adobe Journey Optimizer is available.
Increased conversion refers to improving the effectiveness of marketing and sales efforts by streamlining data management and analysis processes. By centralizing customer data in a single repository, businesses can eliminate data silos and gain a comprehensive view of each customer.
With over 12 years in business, Autowoven has a rich history of implementing Adobe Experience Cloud products from their early stages. This longevity has provided us with valuable insights, allowing us to develop best practices and methodologies that ensure successful implementations. By partnering with us, you can benefit from our deep expertise, hit the ground running, and avoid costly budget overruns often associated with less experienced implementation partners.
Our track record speaks for itself, as our Adobe projects have received industry recognition and won prestigious awards. These accolades include Stevies awards, Webby's, and CSS Awards, showcasing the quality and impact of our implementations. We are more than happy to provide customer referrals so that you can hear directly from our satisfied clients about their experiences working with us.
Message Delivery and Feedback Loop:
Integration with BI Tools: Autowoven integrates the customer profile data with business intelligence (BI) tools of choice. This integration allows businesses to leverage powerful visualization and reporting capabilities, creating interactive dashboards that provide meaningful insights and facilitate data-driven decision-making.
Data governance and privacy are key considerations in customer profile management. Autowoven helps businesses utilize AEP's data governance and privacy features to ensure responsible handling of customer data, maintaining compliance with relevant regulations and protecting customer privacy.
Step 02: Data Lake Ingestion - Data Prep and Ingestion into Adobe CDP Data Lake
Single Customer Profile & Services: Consolidating Customer Data for Actionable Insights
Through years of on-the-field development experience, our teams at Autowoven have created Adobe Solution Accelerators. These tools have been meticulously crafted to streamline development processes, ensuring faster time to market while adhering to industry best practices. By leveraging our accelerators, you can expedite project timelines, reduce development costs, and maintain a high standard of quality.
Scheduled Queries: Autowoven sets up scheduled queries to automate data extraction and analysis from the customer profile. This ensures that businesses have timely access to relevant insights and can make informed decisions based on up-to-date information.
Message Delivery and Feedback Loop: Ensuring Effective Communication and Continuous Improvement
Marketer Training: Autowoven recognizes the importance of empowering marketers with the knowledge and skills to make the most of the CDP solution. In addition to the training provided by Adobe, Autowoven offers customized training that goes beyond the basics. This training is tailored to the specific AEP + Campaign solution implemented for the business, including other integrations that enhance its value. By providing comprehensive training, Autowoven ensures that marketers can fully leverage the capabilities of the CDP solution and drive maximum value from their customer data.
To deliver more relevant and personalized experiences, it's crucial to have a deep understanding of your customers. Autowoven helps you gain this understanding by consolidating customer data from various sources and applying advanced analytics and machine learning techniques. By analyzing customer behavior, preferences, and needs, you can gain valuable insights that enable you to personalize your offerings and communications effectively.
Improved personalization refers to the ability to tailor experiences and content to individual customers in a more precise and relevant manner. By gaining a more complete understanding of customers, businesses can gather and analyze data about their behaviors, preferences, and demographics. This information enables companies to create highly targeted and personalized experiences that resonate with customers on a deeper level.
Data Lake Ingestion:
Custom Queries using Query Service API: Autowoven develops custom queries that enable businesses to extract specific information from the customer profile. This allows for deeper analysis, segmentation, and targeting based on specific criteria and business needs.
The cost of AEP RT-CDP is typically determined by how much and how sophisticated of a customer's data is being gathered and maintained. The quantity of users and the number of necessary integrations are additional elements that could have an impact on the cost. Over several years, the majority of the clients Autowoven has dealt with spend upwards of a million dollars on licencing.
Businesses can gather, combine, and activate consumer data in real-time using the Real-time consumer Data Platform (CDP), an AEP feature, allowing them to provide personalised and pertinent experiences to their customers.
The precise conditions of the licence agreement will determine whether Real-time CDP is included or not with an AEP licence. Any licence agreement's conditions should be thoroughly read in order to comprehend the features and functionalities that are offered with the product. It's also crucial to keep in mind that extra charges can be necessary even if a feature or service is included with the main AEP licence.
To fully grasp the features and capabilities that come with an AEP licence and to choose the best option for your company's needs, it is always a good idea to speak with an expert like an Autowoven professional.