Autowoven, an esteemed Adobe solution partner renowned for its expertise in the Adobe Experience Cloud platform, is empowering businesses with comprehensive data collection and analysis capabilities to drive personalized customer experiences. By collaborating with various systems and departments, Autowoven facilitates the collection of both real-time/streaming data and batch data from diverse sources.
One aspect of Autowoven's data collection services is the acquisition of real-time clickstream data using Adobe Launch or other tag management systems. This enables businesses to track user interactions across multiple platforms, including web, mobile, and cloud apps. Additionally, Autowoven assists in gathering batch data from essential systems such as ERP, CRM, and ETL ecosystems, ensuring a comprehensive understanding of customer behavior and preferences.
With a focus on maintaining data integrity, Autowoven's Solution Architects work closely with organizations to validate and prepare data in adherence to Adobe Experience Platform requirements. This involves creating necessary data mappings and injection processes, including the development of XDM schemas, identification and creation of datasets, and the establishment of real-time customer profiles. Through the utilization of Adobe Experience Platform SDK, Autowoven facilitates both batch and streaming data ingestion, while continuously monitoring data flows in real-time.
As part of their comprehensive approach, Autowoven consolidates customer profiles within Adobe Experience Platform using the Customer Profile Management (CPM) module. This enables businesses to create and manage customer profiles efficiently, ensuring data accuracy and consistency. Autowoven's experts collaborate with organizations to define rules for data collection and segmentation, enabling personalized experiences. Real-time data synchronization with other systems is established through APIs, leveraging the full potential of Adobe Experience Platform.
Upon the development of a single customer profile, Autowoven extends its services by creating custom queries using Query Service API. This empowers businesses to extract valuable insights and develop scheduled queries for efficient data analysis. Integration with preferred business intelligence (BI) tools allows for comprehensive dashboarding, enabling organizations to visualize and leverage customer data effectively.
To execute personalized messaging strategies, Autowoven integrates audience profiles with Adobe Campaign or Marketo. By developing segmentation and targeting rules based on the gathered customer profile data, Autowoven empowers businesses to deliver personalized messages at scale. Custom campaign workflows are designed to ensure that the right messages reach the right audience. Integration services with email delivery platforms such as SMTP, Amazon Simple Email Service (SES), or Mailgun are configured to guarantee effective message delivery. Furthermore, Autowoven offers optional integration with Adobe Journey Optimizer, providing an end-to-end solution for comprehensive customer journey management.
In addition to message delivery, Autowoven emphasizes the importance of marketer training for optimal utilization of their Customer Data Platform (CDP) solution. With customized training programs that go beyond Adobe-provided resources, Autowoven equips marketers with the skills and knowledge to leverage the full potential of the CDP solution. Marketers receive training tailored to their specific AEP + Campaign solution and other integrations, enabling them to extract maximum value from the platform.
In conclusion, Autowoven's comprehensive data collection and analysis services empower businesses to create personalized customer experiences at scale. By leveraging real-time and batch data, businesses can gain valuable insights, develop a single customer profile, and deliver personalized messages through integration with Adobe Campaign or Marketo. Autowoven's expertise ensures businesses can